CfP: Tourism marketing

The 9.2 issue of the Journal of Tourism Challenges and Trends proposes an interdisciplinary investigation on tourism marketing. Many topics could be approached, such as:

  • Trends in tourist behavior
  • Tourist experience
  • Tourism engagement
  • Marketing research challenges in tourism sector
  • Designing offers / Packaging for responsible tourists
  • Successful positioning strategies in tourism
  • Strategies to attract tourists in the digital age
  • E-commerce / M-commerce and tourism
  • Destination branding
  • Hotel branding
  • Storytelling and tourism
  • Marketing strategies for SMEs operating in tourism

Nevertheless, the discussions remain open and are not limited by the previous suggestions.


Deadline for final paper submission for vol 9.2: December 1, 2016


Comments are closed.

%d bloggers like this: