This study is the reflection of the various factors affecting the online tourism
aggregators in this techno-enthusiastic world. In this study, the factors affecting
tourism aggregators are identified and analyzed for the purpose of measuring their
success. Growing in a number of web clients and utilization of web, alongside
headway in data innovation is putting forth relative information in the virtual space.
Indian tourism is having new opportunities as many foreign investments are made on
the hotels, which in a way is promoting the India tourism. Besides many tourism
applications are also popping up each day. Even in the recent times, the government
has come up with investments plans towards the tourism industry as well as the
technical base for India. Hence it gives an extensive scope for the industry to grow.
The latest promotional efforts and celebrity endorsements in the tourism industry
have created revolutionary impact and took Indian tourism to the next level. Hence,
the conglomerate of technology and tourism and their mutual impact is an integral
part of the research. This research focuses on assessing the impact on the online
conversion of travelers. A logistic regression model in SPSS has been designed to
find a significant relation between the independent variables and dependent variable.
It also analyses the factors which are affecting significantly in the success of the
aggregators specific to the tourism industry. This paper seeks to explore the industry
from the perspective of technology and provide a deeper insight into the same.