Tourism is highly vulnerable to crises such as natural disasters, pandemics, political instability, terrorism, transportation failures, and environmental accidents. Crisis communication plays a critical role in restoring traveler confidence, minimizing reputational damage, and ensuring rapid recovery. This research article explores crisis communication strategies in tourism management by analyzing theoretical models, case studies, digital communication techniques, and stakeholder coordination mechanisms. Using hypothetical data and global case examples, the study reveals that transparent, timely, and multi-channel communication significantly improves crisis outcomes. The effectiveness of crisis communication depends on preparedness, stakeholder alignment, digital technology usage, and culturally sensitive messaging.