Journal of Tourism Challenges and Trends
2018, Volume:11, Issue:1
Research Article
MEETING AND EXCEEDING GUEST EXPECTATIONS: THE INFLUENCING ROLE OF TECHNOLOGY IN BAHAMIAN HOTELS
 ,
1
University of the West Indies, Mona P.O., Jamaica
Published
Jan. 10, 2018
Abstract

The global digital divide between developed and developing countries is
much more poignant in tourism and hospitality where destinations and tourism
generating countries of different economic standing and varied levels of ICT
penetration engage in direct interface. Caribbean destinations such as the Bahamas
with developing country status, seek to serve and meet the expectations of guests
who are largely from developed countries, which makes such a divide pronounced in
attempts to achieve customer satisfaction. This study seeks to determine the impact
of ICT on customer satisfaction in Bahamian hotels. The study found that there is a
significant relationship between ICT adoption and hotel guest satisfaction. This study
can guide industry managers about the ICT components with the greatest influence
on customer satisfaction, which by extension can lead to improved performance and
productivity.

Keywords
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Volume:11, Issue:1
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