With the increase in the number of sports events, the number of researches
on this topic has also been on the rise with specific literature focusing on the effects
that the passive sports consumers of mega sports events exercise on tourism. Other
studies concentrate on the motivations of passive sports consumers, supporters. This
research has been designed to look into the passive sports consumption habits of
young adults with reliance on a questionnaire-based survey in order to reveal the
motivational background of visiting sports events and the reasons for nonparticipation. Hypothesis testing has been conducted on visitors to events and nonparticipants. As a result of the study, it has been suggested that from among the
defined influencing factors, the passive sports consumption by young Hungarian
adults is affected to the largest extent by the program options with family/friends and
the good atmosphere prevailing in the stadium. Therefore, if the organizers of sports
events are able to satisfy these consumer demands with proper respect for the
existing trends, the level of satisfaction can potentially be increased alongside the
number of visitors to sports events. Among factors causing non-participation in these
events or dissuading factors, it is the standards of play that exercise the strongest
influence, followed by ticket prices and the behavior of the audience. For women,
more important aspects are the availability of family programs and easy access to
facilities, and the order of preference is similar for men, but in this latter case the
success factor has a much weightier role. The results of the study are indicative of
the management and marketing tasks associated with events and can give directions
to the marketing communication strategies of sports service providers