Journal of Tourism Challenges and Trends
2010, Volume :3, 2
Research Article
THE ROLE OF PERSONAL VALUES IN DETERMINING U.S. MEDICAL TOURISTS’ EXPECTATIONS AND PERCEPTIONS OF HEALTHCARE FACILITY SERVICE QUALITY: AN EXPLORATORY INVESTIGATION
1
H-E-B School of Business & Administration, University of the Incarnate Word, San Antonio, TX, USA
Published
June 6, 2010
Abstract

This exploratory research investigated the relationship between U.S. medical tourists’ personal values and their expectations and perceptions of the service quality of healthcare facilities located outside the U.S. Based on a sample of U.S. consumers, who had traveled abroad for medical care, stepwise regression results indicated that personal values, in particular self-fulfillment, warm relationship with others, sense of accomplishment, security, self-respect, and excitement, significantly predicted U.S. medical tourists’ expectations and perceptions of the service quality of foreign healthcare facilities. The study establishes a foundation for future research on the role of personal values in medical tourists’ evaluation of service quality in the rapidly growing medical tourism industry

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Volume :3, 2
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