The article proposes the Ecological Modernization Theory (EMT) as a paradigm for environmental policy making within the tourism destinations in order to improve their sustainability, competitiveness and commercial success. The use of the Ecological Modernization Theory for the

„greening of tourism” is an attempt to get rid of flaws and difficulties in implementing the concept of “sustainable development”. While the ecological modernization within the tourism industry makes necessary the introduction of new technologies to bring about economic and environmental benefits, the state needs new policy instruments and approaches to deal with these new paths. Policy making process and ecological restructuring of the tourism sector is analyzed using as a tool the network analysis