The aim of this research is to investigate possibilities for supporting tourism
development by employing the Web as the leading source of information particularly
important in times of increased number of competitors in tourism market. For this
purpose, the paper argues that creating personalized recommending system, as a way
out in meeting ever-changing tourists’ preferences towards different aspects of tourism
is very important. So, the research makes an attempt to justify the necessity of
designing a web-based tourism portal in order to assist tourists in identification of their
ideal holiday through a recommender. The results of this empirical evidence point that
the proposed approach provides satisfactory performance since it reports on positive
experience as well as accurate recommendations and guidelines. So, the development
of such software module being organized as on-line social network (OSN) contribute
generally in increasing the awareness for tourist destination, thus boosting tourism
development. It assists all interested parties in planning their travel on more intelligent
way by generating a personalized list of favorable and tailor-made items. Finally, the
research strongly alarms relevant tourism-actors that the time has changed and that online experience has shifted from searching and consuming to creating, connecting and
exchanging.