This paper discusses copreneurship within rural tourism businesses in New Zealand. It presents a brief picture of the businesses and the respective owners/operators. As part of this, the paper explores the experiences of owners of rural tourism accommodation businesses in New Zealand within the framework of copreneurship. The paper shows that the rural tourism accommodation sector in New Zealand is characterized by lifestyle entrepreneurship, with non-economic lifestyle motivations being important stimuli to business strategy which suggests that a gendered ideology persists in copreneurial relationships in rural tourism. Copreneurial couples appear to engage in running the accommodation business using traditional gender-based roles mirroring those found in the private home. The paper reflects on the research undertaken in terms of both method and data collected, and presents some observations, along with future research directions.