Journal of Tourism Challenges and Trends
2022, Volume:15, Issue:2
Research Article
Role of Artificial Intelligence in Personalized Travel Experiences: A Comprehensive Research Study
 ,
1
Department of Tourism Innovation, Qatar University, Doha, Qatar
2
Institute of Data Science & Travel Analytics, University of São Paulo, Brazil
Published
May 12, 2022
Abstract

Artificial Intelligence (AI) has transformed the global travel industry by enabling hyper-personalized experiences, predictive analytics, adaptive travel planning, and real-time customer interaction. Through machine learning (ML), natural language processing (NLP), recommendation engines, and robotic process automation (RPA), AI tailors travel experiences to individual preferences, behavior, and real-time context. This research article explores the role of AI in reshaping personalized travel experiences, examining traveler perception, industry applications, ethical concerns, and technological challenges. Hypothetical figures, data tables, and conceptual models illustrate AI-driven personalization ecosystems. Findings demonstrate that AI enhances traveler satisfaction, improves operational efficiency, and creates new dimensions in experiential travel, but also raises concerns related to privacy, algorithmic bias, and over-reliance on automation.

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Volume:15, Issue:2
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